Pay-Per-Click (PPC) listings are quickly becoming a widely used means of web marketing. While natural search listings provide long-term results, a holistic approach that includes a carefully managed PPC campaign provides optimal results. If you are looking for immediate results from your marketing campaign, pay-per-click advertising needs to be a part of your online marketing mix. With Area 1 Labs' PPC strategy, you benefit from targeted ads that produce a higher rate of return and increased company profits right away.

Landing Page Development

All web pages are not created equal. Some will serve as the perfect salesperson while others, if not built properly, will be an exit door. Think of your landing page as the salesperson: a salesperson who can be scientifically programmed to target specific goals, can be tracked on any time frame, and if not producing, can be reprogrammed. It only targets the exact customers you desire and only utilizes the exact wording and specified phrases you create. Area 1 Labs uses proven usability and conversion techniques to design landing pages that get your visitors to take action.

PPC Ad Copy Writing

Though it seems like a simple task, writing PPC ad text takes practice. Our team of AdWords Certified Professionals will plan and write ad copy so that your listing uses the text with the highest possibility of converting. We know how to use 70 characters of text to their max.

Bid and Budget Management

Managing a PPC campaign is sort of like playing the guitar. Anyone can get one, but it takes experience and practice to play it right. Without careful planning and execution, the most well-intentioned PPC campaign will fall flat. Our marketing specialists take the time to design and execute on strategies for each of your keywords and monitor their performance so that your budget can be maximized.