SEO Copywriting is a way of writing the HTML text on a web page so it uses specific search terms. The purpose is to rank highly for those targeted terms. Of course the goal is not just to rank well, but to provide a good user experience. Keep in mind that most consumers will leave the site if it is obviously overflowing with the target terms.

The following is some of the ways to optimize your site, while still keeping it popular with the users.

Word Limits

Use at least 150 words on each page you want to target for copywriting.

If you are writing a product review, do not go over a 300 word limit. I recommend this because an average user spends less than 60 seconds on a site before becoming bored and moving on.

Massachusetts Institute of Technology actually warns that some people have an attention span of only 9 seconds - the same as a goldfish. As a result of this, product reviews need to be sharp and to the point. Instead of using lots of words, use videos and graphics to keep the attention of your customers.

Do not go below 150 words, because you will not have enough room to incorporate your target terms.

Keyphrases

Repeat the same keyphrase at least twice per page.

You should repeat your keyphrase at least twice to get the most search value out of the page. The added benefit of using the phrase twice allows you to cement your message in the minds of those who visit the site.

On the other hand, be careful with this technique. Do not use the same phrase more than one time per 50 words or you might get flagged for trying to game the search engine process.

Avoid this wonderful example of how everything could go wrong. Notice how many times the phrase “Primo Viaggio SIP” is being used.

Content, Content, Content

Use great content to hide your underlying keywords.

I repeat the word three times, because I want to make sure you hear me. Content is not dead, despite the rise of Facebook or YouTube. When writing content, provide something extra to the consumer.

• Include Phone Number or Web Addresses. For example, when writing about cars include the web address of the car company. If you are talking about a great warranty that comes with a product, give a phone number of the company so users can verify this for themselves.
• Give Sources, Dates & Times. If you are writing about a new discovery or an emerging trend give sources that can verify your statements. Provide details and dates for users who want to know more.
• Entertain With Lists. There is a reason why every major magazine on the market uses lists as their staple editorials. People love lists and are always willing to give them a quick read.