Area 1
Labs is one of the nation’s leading full service
digital media agencies. Employing a unique holistic and hands-on
approach to search engine marketing and social media, Area 1 Labs helps
clients achieve better online marketing results by focusing on what web
users really want. Serving thousands of small to mid-sized business
owners, (in addition to the occasional multi-national conglomerate)
allows Area 1 Labs to develop key processes and efficiencies that yield
better results at lower cost…enhancing your ROI.
The Area 1 Labs Difference
It might surprise you to hear that we don’t call ourselves a “search
engine marketing company”, even though that is a big part of what we
do. The problem with most traditional search marketing strategies is
they ignore the one variable that matters most…people. We take great
pride in paying attention to people. In our industry, there are a lot
of buzzwords like conversion, CTR, and analytics; all of which focus
more on metrics rather than the behavior of people. Visitors aren’t
just “click-throughs”, “conversions” or other variables in a marketing
report. They are living, breathing people and none of those “metrics”
really matter if you don’t think about people first. Our marketing
efforts are driven by three core principles
- Conversions and click-throughs don’t buy your products or services…people do!
- Don’t expect visitors to do something that you wouldn’t do
- If you can’t figure it out, they won’t either.
Who’s Behind Area 1 Labs…
Led by serial entrepreneur, Joseph Stein, the Area 1 Labs team is a
zany, close-knit group of experts in web design, usability,
accessibility, search marketing, technology, sales, online behavior and
communication. We are all driven by the same passion that drives the
company – Meet the needs of people, and ultimately you will meet the
needs of the client.
What Area 1 Labs Can Do for You
Learn more about our services and how they can help you with:
- Brand development – Using your brand to turn visitors into leads and leads into sales
- Lead generation – Turning more site visitors into business leads
- Driving customers across channels – Enhancing your brand affinity and increasing value
Contact us online or call 1-347-673-1663.
